Novel Studios provides Shell Rush (Android package com.novelstudios.shellrush). This policy explains how information is handled when you play the game or contact us. For privacy questions and requests, email [email protected].
Account and game information
The game uses a Unity player identifier to save progress online. If you connect Google Play Games, your game identity is linked to your Shell Rush account for sign-in and save recovery. Shell Rush does not ask for or receive your Google password.
Saved game information includes stage progress, rewards, in-game currency balances, equipment, upgrades, loadout, player experience and level, and settings such as sound preferences, tutorial progress, and selected arena affixes. The app also keeps a local save cache on your device.
Why we use it
We use account and game data to operate the game, authenticate players, synchronize and recover progress, apply game rules, and prevent duplicate or invalid game transactions. Technical information helps service providers deliver, secure, and troubleshoot these services.
Services that process information
- Unity Authentication, Cloud Save, and Cloud Code provide account, cloud-save, and game-transaction services. Unity services and the Unity runtime may process device, network, service-usage, and diagnostic information. See Unity's game-player privacy policy.
- Google Play Games provides linked sign-in and processes game identity, SDK analytics, and diagnostics. Google Play distributes the app. See Google's privacy policy.
- Support email is handled through Gmail. If you contact us, we receive your email address and the information you send.
Account and cloud-save requests use encrypted service connections. Service providers may process information in countries outside your own. No transmission or storage system can be guaranteed completely secure.
Ads and real-money purchases
Shell Rush supports optional rewarded videos and optional gem purchases. Availability can differ between testing and release builds. You can continue playing without buying gems or watching an ad.
Rewarded videos
Videos are provided through Unity LevelPlay, using the ironSource and Unity Ads networks. Reward videos are available by default; any previously saved opt-out remains in effect. Videos only play when you tap a video-icon Claim button. You can disable video loading through Settings > Video preferences, where provider information and privacy links are also available. Turning ads off stops new ad requests; restarting the app prevents the ad SDK from initializing again while this setting is off.
When enabled, ad providers may collect and share device or advertising identifiers, IP-derived approximate location, ad views and interactions, purchase-history information, and technical diagnostics to deliver and measure ads, operate their services, and prevent fraud. Shell Rush requests non-personalized ads and sends an opt-out of sale/sharing to the configured ad networks. Enabling optional videos is not treated as consent to personalized advertising. Non-personalized ads still involve data processing. See Unity's privacy policy and its privacy controls for provider-specific information and deletion requests.
The game records eligible completed runs, daily video reward dates, and whether rewards have been claimed to prevent duplicate coin rewards. A device queue temporarily retains pending claims so an interrupted connection can be retried.
Gem purchases
Google Play handles payment checkout. Novel Studios does not receive your payment-card or bank-account details. The game sends purchase receipts and purchase tokens to our Unity Cloud Code backend, which checks their signature and current status with Google Play before adding gems. A hashed player identifier associates the purchase with your game account. Cloud saves retain the resulting gem balance and purchase-token hashes to prevent duplicate awards and recover interrupted purchases. See Google's privacy policy for its payment and transaction processing.
Retention and deletion
We keep account and game-save information while your game account is active, until you request deletion. Deletion removes your Shell Rush authentication account and associated cloud progress, inventory, currency balances, loadout, and preferences. In-app deletion also removes the current account's local save cache on that device. It cannot erase offline copies on other devices; clear the app's storage or uninstall it there.
We complete verified email deletion requests within 30 days. We delete support correspondence within 90 days after resolution, except where retention is legally required. Service providers may separately retain limited technical, security, backup, or legally required records under their published policies; deleting a game save does not mean every provider log is immediately erased.
Deleting Shell Rush data does not delete your Google account or information Google independently maintains. Manage that information using Google's account and Play Games privacy controls.
Your choices and rights
You can contact us to request access to, correction of, or deletion of your information. Depending on where you live, you may also have rights to a copy of your information, to object to or restrict processing, or to complain to a privacy authority. We may need to verify account ownership before acting. We do not sell your personal information.
Players under 13
Shell Rush is intended for players aged 13 and older. We do not knowingly seek personal information from children under 13. If you believe a child under 13 has provided personal information, contact us so we can investigate and arrange deletion as appropriate.
This support website
This website has no account registration, advertising, or analytics scripts added by Novel Studios. Its hosting provider receives technical information needed to deliver the pages, such as network requests and IP addresses. Email links open your mail application; a request is sent only when you send the email.
Policy changes
We will update this page and its effective date when our practices change. Material changes will be communicated through the game or this website as appropriate.